Although the flavor claims to be "wintergreen", it taste more like a stevia-flavored tea.The brown gel isn't very overpowering.It seems a bit weaker than some of the top namebrand flouride toothpaste (Colgate, Crest).There is also less foam when brushing with this gel, so you won't look like Cujoif you enjoy using a lot of paste.
The taste of food isn't distorted like it would be after brushing with minty toothpaste.I was pleasantly surprised when I drank orange juice after brushing with Dr. Ken'sIt tasted the way orange juice should taste!
Bottom line, I think it's a good product.However, if you desire a stronger toothpaste that will give you a "fresh breath" feeling, this particular product may not be the thing to purchase.
Toothpaste doesn't lather up at all and many times the paste fell off the brush when I would lightly wet it like other toothpastes. As much as I want to use organic products I will not purchase again.
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